Press & Media

Gullye · Press Kit

Objects made
to be kept.

Gullye is a slow-luxury house of statement bags and jewelry: hand-cast solid brass, natural shell, and hand-set stone, made in small batches to be kept for generations. Based in Redmond, Washington; made by hand in India; ships free within the US.

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The Matsya hand-cast brass fish carried with an ivory boucle suit

The story

Generational art forms, made into everyday objects

Gullye exists to bring generational art forms into everyday objects. We began with handbags, and every piece on the site is connected to an art form: metal cast in molds shaped by hand, stones pressed into warm gold until the metal itself holds them, enamel painted and fired in a kiln, glass beads stitched one at a time, cotton printed with carved wooden blocks.

Each design is made with intention, in small editions, by artisans who have carried their craft across generations. The result is jewelry-grade work in objects you actually use, and the thesis is generational in both directions: made by hands that inherited the skill, made for hands that will inherit the piece.

"We make the kind of objects that end up in the second generation's jewelry drawer."
Chetnnaya Jain, founder

At a glance

Founder
Chetnnaya Jain
Based in
Redmond, WA
Made by hand in
India
One brass cast takes
About 25 days
Price range
$85 to $525
Production
Small editions
The Matsya brass minaudière carried by its chain by a model in a brown dress

The 2026 moment

A brass fish at Fashion Week

Fish-shaped bags became one of the year's most covered accessory trends, written up by WWD and Marie Claire. Gullye's hand-cast Matsya was carried at New York Fashion Week in September 2026. Three angles journalists have found in it:

  • The trend's handmade entry: most fish bags are fabricated; the Matsya is lost-wax cast over about 25 days, $345.
  • The accessible original: a solid-brass fish at $245 to $345 in a category whose best-known piece sells for $640.
  • Slow luxury, literally: what "handmade" should mean, from a founder who can name the workshop, the technique, and the timeline.

Visual assets

Hi-res images

Click any image for its product page, or Hi-res for the full-resolution file. Print-resolution files, additional angles, and lifestyle imagery: one email away.

The Matsya Fish, product image
The Matsya Fish$345Hi-res ↓
The Amour, product image
The Amour$245Hi-res ↓
The Aurora, product image
The Aurora$395Hi-res ↓
The Geode, product image
The Geode$495Hi-res ↓
The Dholak, product image
The Dholak$245Hi-res ↓
The Lattice, product image
The Lattice$245Hi-res ↓
The Fugu Fish, product image
The Fugu Fish$345Hi-res ↓
Campaign image ↓ Lifestyle image ↓ Gullye logo ↓
Chetnnaya Jain, founder of Gullye

The founder

Chetnnaya Jain

Founder of Gullye, based in Redmond, Washington. Available for interviews and expert comment on artisan supply chains, what separates genuinely handmade goods from marketing, and building a slow-luxury brand in the US market.

Press inquiries answered within one business day.

For shoots and features

Samples and loans

Pieces are available on loan for shoots and, for select features, to keep. Because every piece is made by hand in small editions, we ask for about a week's notice. The product cards below link to full detail pages for every current piece.

Press contact

hello@gullye.com

Chetnnaya Jain, founder · +1 (425) 327-2200 · Redmond, WA
Replies within one business day.

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The Bags

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The Matsya Fish solid brass minaudière hanging from its chain, front view — Gullye
The Matsya Fish minaudière, interior view
The Matsya Fish brass minaudière held to the chest by a model in a brown slip dress
The Matsya Fish brass minaudière carried by its chain by a model walking in a brown dress and black heels

The Matsya Fish

$345
The Amour minaudière, three-quarter view
The Amour solid brass minaudière, front view — Gullye
The Amour heart-shaped brass minaudière with bird and foliage engraving, front view on its chain — Gullye
The Amour heart-shaped brass minaudière, angled side view showing the hinge and engraved detail

The Amour

$245
The Dholak drum-shaped solid brass minaudière with top handle, side tassels, and chain, front view — Gullye
The Dholak solid brass minaudière, front view — Gullye
The Dholak minaudière, three-quarter view
The Dholak minaudière worn by a model as an evening accessory

The Dholak

$245
The Botanist solid brass top-handle bag with botanical relief and twisted handle, front view — Gullye
The Botanist solid brass top-handle bag, front view — Gullye
The Botanist solid brass top-handle bag photographed from above, showing engraved botanical relief and round handle
The Botanist top-handle bag, three-quarter view

The Botanist

$245
The Nomad two-tone brass top-handle bag with charm-strung handle and coin fringe, front view — Gullye
The Nomad two-tone brass bag held by a model wearing a plaid jacket, gold bangles, and a cream skirt
The Nomad two-tone brass top-handle bag, front view with shells, beads, and bells along the handle
The Nomad two-tone brass bag lying on its side with the lid open, charm-strung handle resting flat
The Nomad two-tone brass top-handle bag in profile, showing its pointed base and charm-strung upright handle

The Nomad

$245
The Mosaic brass minaudière with hand-set glass stones, front view hanging from its chain — Gullye
The Mosaic solid brass minaudière, front view — Gullye
The Mosaic brass minaudière shown open, revealing the black velvet-lined interior and gold chain
The Mosaic brass minaudière with hand-set glass stones, angled side view on its chain

The Mosaic

$245
The Geode brass minaudière carried by a model, styled for evening
The Geode hand-cast brass minaudière, front view — Gullye
The Geode brass minaudière, three-quarter view
The Geode brass minaudière, side profile

The Geode

$495
The Porto hand block-printed cotton handbag, front view — Gullye
The Porto handbag carried by a model, styled for evening
The Porto handbag, side profile
The Porto block-printed cotton mini bag on a pedestal with lemons, beside a model in a blue jacket
The Porto block-printed cotton mini bag with chain strap in front of a model seated in a blue jacket

The Porto

$150Last one
The Soir handbag carried by a model, styled for evening
The Soir handbag, three-quarter view
The Soir handbag, side profile
The Soir handbag, back view

The Soir

$150Only 2 left
The Vendôme hand block-printed cotton handbag, front view — Gullye
The Vendôme handbag, three-quarter view
The Vendôme handbag, side profile

The Vendôme

$200Only 2 left
The Oyster handbag carried by a model, styled for evening
The Oyster silver-grey jacquard handbag, front view — Gullye
The Oyster handbag, three-quarter view
The Oyster handbag, side profile

The Oyster

$190
The Toile jacquard fabric handbag, front view — Gullye
The Toile handbag, three-quarter view
The Toile handbag, side profile
The Toile handbag, back view

The Toile

$175Only 2 left
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